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Jobs In Hairy Baby

Jobs At HairyBaby

Digital Marketing Executive (min 5 years experience)

For the past 13 years, we’ve gotten by on the strength of our product, our personality, our unique Irish point of view, and incredibly generous word-of-mouth promotion from our customers. We’re fortunate it’s been working, 13 profitable years in business is the proof. How bad, as they say. But we feel it’s time to up our marketing game. We’re looking for an experienced and dedicated in house marketing executive to take us to the next level. Somebody who is focused on actively getting the word out, making sure our brand is positioned properly in the market and finding new customers, wherever they are. This job is about developing and increasing awareness and interest outside of what we’re already doing.

This is not a role for someone who is just ‘good at social media’, this is a role for someone who can think creatively and help us develop and increase awareness and interest outside of what we are already doing.

We’re looking for someone who can focus on practical day-to-day work like writing copy for newsletters, and monitoring paid social campaigns, while also looking for new opportunities to get the Hairy Baby brand out there. Keeping a close eye on analytics and ROI is essential.

We want to get a sense of how you think, so please use your cover letter to share with us your thoughts and ideas on the following questions:

1. Give us an example of a small-to-medium sized business that you think markets themselves particularly well? Who’s doing an outstanding job out there? And why?
2. Share an example of a time great marketing caught your attention and turned you into a customer.
3. Give us one marketing idea (small or large) you have for Hairy Baby.

Key responsibilities

Assist with the management of our multiple social media accounts across Facebook, Twitter, Instagram, YouTube and any other relevant channels. This will include scheduling of posts, daily interaction, social listening and management of customer enquiries.
Execution and delivery of email marketing campaigns to support monthly content and promotional campaigns across various segments.
Reaching out to groups, organisations, communities and other brands we should be partnering with.

Assist with the management of PPC and Paid Social including measuring and reporting on the performance of all campaigns.
Management of online competitions/promos from conception to delivery.
Monitor website/social traffic on a daily basis, identify top referrals, monitor advertising and conversion rates etc.
Assist with the production of monthly marketng reports.

What we’re looking for:

Degree, diploma or certificate in marketing or similar.
Minimum 5 years industry experience working.
An enthusiastic and energetic person with a great attitude.
Copywriting experience a bonus.
Experience with Google Analytics, Google Adwords, Google Data Studio, Facebook Insights etc.

Demonstrates ability to effectively manage and prioritise multiple tasks under tight deadlines.
Strong attention to detail and design focus.
Excellent communication skills.
Ability to work within a team and on own initiative.
Desire and ability to quickly learn while on the job.

Please do not apply for this position if you don't meet the above criteria.


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